Saint Petersburg, Russia
This contemporary insertion in Au Pont Rouge, occupying a full floor, reestablishes the historic Russian Jugendstil building as a preeminent lifestyle destination for St. Petersburg’s growing creative class. The placement of changing areas (conventionally relegated to the perimeter of retail spaces) within a centrally anchored spine announces a subversion of the customary shopping experience. Circular clearings punctuate the floor plan and create dedicated spaces for hosting designer pop-ups, events, and services not typically associated with the department store setting, such as a tattoo parlor and a barber shop. Walls of layered expanded metal and colored glass, such as those of the ‘spine,’ offer seductive glimpses among a plurality of open and semi-private spaces.