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OHWOW Cappellini Pop-up
INFO
  • location
    New York, NY
  • year
    2009
  • type
    Pop-Up Shop
  • size
    150 SF
  • location
    New York, NY
  • year
    2009
  • type
    Pop-Up Shop
  • size
    150 SF

OHWOW commissioned a series of temporary shops that focus on the use of industrial materials and all-over immersive motifs. The Cappellini Holiday pop-up alludes to a cellophane-wrapped present within the furniture showroom. Customers are immersed in brightly-colored, crisscrossing bands of stretch wrap which create a physical, but not visual, barrier between the pop-up and the rest of the store. Chairs from Cappellini’s collection, wrapped in colorful materials, function as pedestals for OHWOW gifts and publications.

 

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