New York, NY
OHWOW commissioned a series of temporary shops that focus on the use of industrial materials and all-over immersive motifs. The Cappellini Holiday pop-up alludes to a cellophane-wrapped present within the furniture showroom. Customers are immersed in brightly-colored, crisscrossing bands of stretch wrap which create a physical, but not visual, barrier between the pop-up and the rest of the store. Chairs from Cappellini’s collection, wrapped in colorful materials, function as pedestals for OHWOW gifts and publications.