New York, NY
OHWOW Book Club is located below street level in a landmarked historic brownstone on Waverly Place. This pocket-sized store uses classic, black & white, pre-war New York City bathroom tile to create a patterned landscape on the floor. Above this floor, shelving units are stacked in such a way that the negative space between elements creates a sensation of floating. A layered backdrop of streamlined brush strokes, reflective angular mylar shapes, and sharp fluorescent lighting, create a sense of disorientation and chaos upon which to peruse myriad products.