This pop-up shop was developed for select Nordstrom stores throughout the United States. In honor of the New Year, a clean and minimal material palette was chosen to complement the theme of New Beginnings. The liminality of shear, up lit, perimeter curtains permits hints of what is to come, while simultaneously providing a soft and radiant backdrop to the product displayed within. Cast at an angle against the orthogonal layout of the shop, consecutive frames intersect the space to create a shifted sense of perspective and frame shifting views of the shop. Tables float within these frames to display special product on a tactile bed of black turf.