New York, NY
Pop-Up, Temporary Shop
This pop-up shop was developed to promote the Nike Pro 360 sports bra collection. The shop provides consumers with the unique experience of getting personally fit by a Nike specialist. These consultations take place within four faceted mirror spiral fitting rooms, each reflecting a dynamic surrounding environment of teal-blue gradient pegboard walls. The pegboard walls are divided according to the styles of the Nike Pro 360 sports bra collection, with each style strategically placed within a reflective display portal. An arresting Nike “Volt” color zig-zag hosts product and acts as a casual lounge area for shoppers. Large triangular forms, to either side of the zig-zag display, serve as fitting consultation and fitness concierge for VIP work-outs that take place on the shop’s lower level.