New York, NY
A collaboration with Imaginary Forces, this store re-shapes the retail environment into a three dimensional experience to become immersive, tangible, visual, and emotional. The 750 square foot space is a physical expression of the HBO brand. Anchored by plasma screens and complimentary choreographed lighting, the multimedia-driven space first and foremost showcases HBO’s award-winning programming. Visitors can connect with HBO and view specially reformatted and edited content that cannot be seen anywhere else.