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HBO
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  • location
    New York, NY
  • year
    2006
  • type
    Retail
  • size
    750 SF
  • location
    New York, NY
  • year
    2006
  • type
    Retail
  • size
    750 SF

A collaboration with Imaginary Forces, this store re-shapes the retail environment into a three dimensional experience to become immersive, tangible, visual, and emotional.  The 750 square foot space is a physical expression of the HBO brand. Anchored by plasma screens and complimentary choreographed lighting, the multimedia-driven space first and foremost showcases HBO’s award-winning programming. Visitors can connect with HBO and view specially reformatted and edited content that cannot be seen anywhere else.

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