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Gentle Monster NYC Flagship
INFO
  • location
    New York, NY
  • year
    2016
  • type
    Retail
  • size
    1,500 SF
  • location
    New York, NY
  • year
    2016
  • type
    Retail
  • size
    1,500 SF

The opening of Gentle Monster’s flagship store in SoHo signals the emergence of the vanguard eyewear brand in the US. The atypical application and detailing of materials endemic to a retail environment subtly subvert expectations. Precise geometries of mirror cast eyewear displays into optically immersive depths, while engaging the customer in a conscious navigation of the brand and space. The ‘monster home’ incorporates both digital and physical platforms for experimentation with content and collaboration with local artists, in the form of a gallery space and interactive displays.

Gentle Monster NYC Flagship frontal centerpiece
Gentle Monster NYC Flagship - display corners
Gentle Monster NYC Flagship mirror corridor view
Gentle Monster NYC Flagship counter
Gentle Monster NYC Flagship square shelving
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