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Cartier / Shape Your Time
INFO
  • location
    Tokyo, Japan
  • year
    2014
  • type
    Temporary Exhibition
  • size
    8,000 SF
  • location
    Tokyo, Japan
  • year
    2014
  • type
    Temporary Exhibition
  • size
    8,000 SF

Cartier’s ‘Shape Your Time’ exhibit was developed as an immersive environment for hosting specialized events and dinners while displaying the luxury brand’s male-oriented products. Situated within a suburban Japanese home designed by Tadao Ando, the exhibit was designed to cohesively interact with different spaces within the residential environment. On the ground floor, free-standing furniture pieces, such as a writing desk, corrugated screen, dining table and lounge, were designed with integrated display elements, suggesting a seamless rapport between Cartier’s products and the Japanese lifestyle. The lower level, with access to the garden, included a field of Roman-numeral column displays highlighting Cartier products in a graphic and serene environment. A linear, interactive display element spanned the length of the connecting gallery space, creating a rhythmic and geometric element illuminating the lineage of Cartier products.

Cartier Shape Your Time Tokyo corner displays
Cartier Shape Your Time Tokyo exterior view
Cartier Shape Your Time Tokyo lower level array
Cartier Shape Your Time Tokyo column displays
Cartier Shape Your Time Tokyo display modules
Cartier Shape Your Time Tokyo watch display with text slab
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