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This contemporary insertion reestablishes the historic Au Pont Rouge as a preeminent lifestyle destination for St. Petersburg’s growing creative class.
Au Pont Rouge
INFO
  • location
    Saint Petersburg, Russia
  • year
    2015
  • type
    Retail
  • size
    5,600 SF
  • location
    Saint Petersburg, Russia
  • year
    2015
  • type
    Retail
  • size
    5,600 SF

This contemporary insertion in the historic Russian Jugendstil building, occupying a full floor, reestablishes Au Pont Rouge as a preeminent lifestyle destination for St. Petersburg’s growing creative class. The situation of changing areas, conventionally relegated to the perimeter, within a centrally anchored spine announces a subversion of the customary shopping experience. Circular clearings punctuate the floor plan and create dedicated spaces for hosting designer pop-ups, events and services unique within a department store setting, such as a tattoo parlor and a barber shop. Walls of layered expanded metal and colored glass– such as those of the ‘spine’– offer seductive glimpses among a plurality of open and semi-private spaces.

Au Pont Rouge St Petersburg central view
Au Pont Rouge St Petersburg central clearing
Au Pont Rouge St Petersburg ceiling detail
Au Pont Rouge St Petersburg perimeter clearing
Au Pont Rouge St Petersburg tiered hanger rack display
Au Pont Rouge St Petersburg hanger racks
Au Pont Rouge St Petersburg hanger rack with mirror
Au Pont Rouge St Petersburg facade detail
Au Pont Rouge St Petersburg facade
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