Saint Petersburg, Russia
A contemporary insertion in the historic Russian Jugendstil building reestablishes Au Pont Rouge as a preeminent lifestyle destination for St. Petersburg’s growing creative class. The expected shopping experience is subverted by locating the changing areas, conventionally relegated to the perimeter, within a centrally anchored spine. Circular clearings punctuate the floor plan and create dedicated spaces for hosting designer pop-ups, activities and services unique within a department store setting, such as a tattoo parlor and a barber shop. The layered walls of the central spine, composed of expanded metal and colored glass, offer seductive glimpses between the open zones and into the more private activities contained within the spine.