Saint Petersburg, Russia
This contemporary insertion in the historic Russian Jugendstil building, occupying a full floor, reestablishes Au Pont Rouge as a preeminent lifestyle destination for St. Petersburg’s growing creative class. The situation of changing areas, conventionally relegated to the perimeter, within a centrally anchored spine announces a subversion of the customary shopping experience. Circular clearings punctuate the floor plan and create dedicated spaces for hosting designer pop-ups, events and services unique within a department store setting, such as a tattoo parlor and a barber shop. Walls of layered expanded metal and colored glass– such as those of the ‘spine’– offer seductive glimpses among a plurality of open and semi-private spaces.